Everything You’ve Wanted to Ask About Social Booths—Answered by an Expert

Q: What exactly is a Social Booth?

A: A social booth is a modern, digital-first version of the photo booth. Instead of prints, it lets guests create content—photos, GIFs, boomerangs, and videos—that they can instantly share to their phones or social media accounts.

It’s the perfect experience for events where digital engagement is the goal. That includes weddings, brand activations, school formals, and more.

Social Booth

A: The biggest difference is that a social booth is built around digital delivery. Guests use a touchscreen interface to select filters, props, and formats. Everything is sharable instantly via QR, SMS, or email.

Also, we can integrate features like augmented reality, branding overlays, data collection, and analytics. It’s entertainment that doubles as marketing.

Q: Why is it becoming so popular in Melbourne?

A: Melbourne has a vibrant social scene. People here love to dress up, take great photos, and share them. A social booth feeds into that—it’s engaging, customizable, and mobile-friendly.

With everyone on Instagram and TikTok, giving guests something fun and shareable helps keep your event buzzing during and after.

Want to see our most popular packages? Explore our private event booth options or corporate features.

Q: What’s your favourite use of a Social Booth?

A: Hard to choose, but I love when it’s used at weddings. We once installed a social booth with a retro filter theme for a 70s-inspired wedding at Abbotsford Convent. Guests came in costume and created mini disco videos. Every single person used it.

It was joyful, creative, and very shareable.

Q: Final thoughts?

A: A social booth isn’t just a novelty anymore—it’s a content engine. If you’re hosting an event, you need something like this to create buzz, build your brand, and make your guests feel special.

We love helping Melbourne events stand out. If you want that for yours, get in touch with us and we’ll build the perfect setup for your style and space.