How a 360 Video Booth Stole the Show at a Melbourne Brand Launch
In the heart of Melbourne’s Docklands, a global tech brand prepared to launch their latest product. The stakes were high. The guests were influencers, media, and key stakeholders. The brand needed more than a polished venue and free champagne—they needed impact.
That’s where a 360 video booth came in.
At Melbourne 360 Photo Booths, we’ve been part of dozens of high-impact brand activations. But this event was special. It wasn’t just about capturing moments—it was about making sure those moments moved across the internet.
Choosing the Right Experience
The marketing team initially wanted a standard photo booth. But after we demoed a 360 video clip—complete with music, slow motion, and logo overlays—they were sold.
Guests would step onto a lighted platform. A camera would orbit them, capturing high-definition, 360-degree video. In seconds, the footage would be stylized, branded, and ready to share.
This wasn’t just tech. It was experiential marketing—in motion.
Execution on the Night
Our team arrived three hours before the event. We set up the booth with:
- Custom LED lighting to match brand colours
- A branded video overlay with logo, tagline, and hashtags
- Uplighting and a mini red carpet for flair
- High-speed sharing stations for instant guest delivery
From the first guest to the final speech, the booth never stopped spinning.
Results That Mattered
By the end of the night:
- Over 220 videos were created
- More than 1,000 social shares occurred in under 48 hours
- The event hashtag trended locally on Instagram
- Three influencers used their booth videos in sponsored reels
For a one-night activation, the ROI was crystal clear.
Want the same magic for your brand? Check out our corporate 360 video booth packages.
Book Your Booth Today
If your goal is to create buzz, turn guests into content creators, and build your brand presence—360 is the way to go.
Reach out to Melbourne 360 Photo Booths and let’s make your next event unforgettable.
