The Evolution of Event Photography: How AI Photobooths are Changing Melbourne’s Events

Event photography has come a long way—from vintage Polaroids to sleek, AI-driven machines. At Melbourne 360 Photo Booths, we believe the future is intelligent, interactive, and instant. Our AI photobooths are proof.

Unlike traditional booths, AI photobooths analyse lighting, composition, and faces in real-time. They automatically:

  • Suggest poses and angles
  • Apply digital makeup
  • Insert logos or themes
  • Share images within seconds

This isn’t just a camera. It’s a smart content creator that delights guests and streamlines delivery.

Recent Melbourne clients have used our AI booths at:

  • Real estate grand openings
  • Nightclubs with custom filters
  • Pop-up installations at shopping centres

AI booths dramatically reduce setup time, eliminate the need for large green screens, and work in low-light conditions. That means you can place them almost anywhere: intimate cocktail bars, expo booths, wedding reception corners, or even alfresco terraces.

They’re also built to scale. Want real-time data on how many guests used the booth? Need to track engagement for a branded campaign? Our booths can generate detailed analytics that show usage trends, share rates, and branding visibility metrics. This makes them perfect for marketing events where ROI matters.

Guests love the immersive experience. They can step in, explore different digital themes, choose their favourite virtual background, and walk away with a piece of personalised content that feels cinematic. Many even come back for multiple rounds just to explore the options.

What’s more

AI photobooths open the door to full creative control. Want a branded galaxy background with floating logos? Or a virtual beach with animated palm trees? We can build it. These aren’t just photos—they’re dynamic, brandable visual stories.

For weddings, AI booths offer elegant filters and beauty retouching that makes everyone look their best. For clubs, they offer neon-style animation and motion overlays that scream nightlife. And for corporate clients, they create sleek, branded media ready to upload to LinkedIn, Instagram, or TikTok.

As Melbourne’s events become more competitive, memorable experiences are the new currency. The AI photobooth turns your event into a hub of creativity, self-expression, and social sharing. It’s the smartest way to stand out.

Whether you’re planning a product launch in Southbank, a rooftop party in Fitzroy, or a fashion show in the CBD, Melbourne 360 Photo Booths will deliver a next-gen AI photobooth experience tailored to your vision.